Another building transformed by the tech economy is the LA Mart, a longtime center for trade that in recent years added a creative space for tech and design companies. The building was rebranded the Reef, which Senior Vice President Ava Bromberg said is meant to conjure a "complete creative habitat" that spurs innovation.
General Assembly — an education institution that offers courses in tech, design and business — opened a downtown L.A. campus at the Reef in December. A venture capital firm recently leased space in the building, and over the next few months, TechShop — a chain of member-based workshops that provides access to tools, training and space — plans to build out a 20,000-square-foot facility there.
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