The Reef

CalArts Partners with The Reef/Maker City LA on Artist Residency Program

IA11_Web_ArtistInResidenceGENHdr Maker City LA is proud to announce a partnership with California Institute for The Arts (CalArts), whereby the internationally recognized institution for the performing and visual arts will program a joint CalArts/REEF/Maker City LA  residency through September 2015.

This program offers CalArts graduates from the School of Critical Studies and the School of Art a unique opportunity to continue their ambitious practices in a public context as they transition from the institution. The CalArts REEF residency fosters a significant connection between writing and art making and aims to select artists whose projects require the support of a studio and resources at crucial points in their early careers.

We are thrilled to welcome the following artists into the program:

Elliot Vrendenburg – MA, School of Critical Studies, Aesthetics and Politics Program

Emerson Whitney – MFA, School of Critical Studies, Creative Writing Program

Danielle Bustillo – MFA, School of Art, Art and Technology Program

Eve Lauryn La Fountain –MFA, School of Art, Photo and Media Program and School of Film/Video, Film/Video Program

These graduates promise to fulfill diverse and engaged studio projects over the next six months. We look forward to seeing their work as they progress through their residencies.

The current residency runs April - September, 2015 in the Maker City LA AIR space (suite 1150)

Stay tuned...

The Reef named as one of DTLA's Tech Boom Instigators in LA Times Piece

Loving this nod to Maker City home base, The Reef, as a major player in the DTLA tech start-up scene. Check out the choice except and link to full Los Angeles Times article below:

Another building transformed by the tech economy is the LA Mart, a longtime center for trade that in recent years added a creative space for tech and design companies. The building was rebranded the Reef, which Senior Vice President Ava Bromberg said is meant to conjure a "complete creative habitat" that spurs innovation.

General Assembly — an education institution that offers courses in tech, design and business — opened a downtown L.A. campus at the Reef in December. A venture capital firm recently leased space in the building, and over the next few months, TechShop — a chain of member-based workshops that provides access to tools, training and space — plans to build out a 20,000-square-foot facility there.

Read the full article here.

#BringTechShoptoLA with @MakerCityLA, @TechShop, & @LA2050

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Last Thursday we took to the twittersphere with our amazing partners, @TechShop and @LA2050, to help get the word out about the campaign to #BringTechShopToLA! We engaged a #NationOfMakers in conversion about innovation, technology and the Maker movement in #LosAngeles and beyond.  Check out this tweet-by-tweet Storify recap that our friends at LA2050 created for your engagement:
Learn more about the campaign to #BringTechShopToLA here.

TechShop Los Angeles Town Hall: Tech & Innovation in LA Twitter Recap

techshop floorMaker Manifesto Earlier this week, TechShop CEO Mark Hatch  returned to Maker City LA at The REEF to lead a discussion about the state of LA's tech and innovation landscape with special guests Ava Bromberg (The REEF SVP),  Michelle Garakian (Office of Los Angeles Mayor Eric Garcetti) and Brent Bushnell (CEO of Two Bit Circus). Local tech innovators, maker community members, entrepreneurs and potential investors came out to join the conversation and to support TechShop's efforts to open a 9th outpost  at The REEF, in downtown LA.

Check out these choice tweets from the event:

In March, TechShop announced plans to open in downtown Los Angeles at The REEF. For more information on investing and/or joining the campaign to bring TechShop to Los Angeles, go tohttp://invest.techshop.ws/los-angeles.

 Big thanks to new Maker City LA community member Consensus Inc. for live tweeting this event!

 

COSTUME CAFE HEARTS MAKER CITY LA

costume cafe LA-based costume designer and host of the darling Costume Cafe Podcast, Colleen Monroe recently interviewed our very own Ava Bromberg about the vision behind The REEF, Maker City LA, and The Atelier - our one-of-a kind creative work-space for fashion/costume/accessory designers and textile artists!  It should be noted that this interview took place in the podcast studio, conveniently located  in our very own Media Lab! Listen to the full interview here or check out the highlights below:

Who:

Ava Bromberg

Career:

Urban Planner and Visionary who creates creative spaces for designers and makers to collaborate and learn from one another to forge new breakthroughs in design

Recent Project:

The Reef: A Creative Habitat, Los Angeles, California

Podcast Quote:

"Costume and Fashion Designers have really been isolated in their own silo, and I think ideally, they should be in a community with other creators, as well as, learning other skills that help them as 21st century creatives."

- Ava Bromberg

TechShop Town Hall Twitter Recap

IMG_0367IMG_0374 Last week we broke awesome news that TechShop has plans not only to come to LA, but to make The REEF (where Maker City LA is based) their latest home!  Friday evening, the San Francisco-based company's CEO Mark Hatch and Founder Jim Newton lead an invigorating information session at Maker City LA about the significance and influence of the Maker Movement.  They also shared details about the facility as well as the goals for funding and membership commitment to be achieved over the next four months in order to make TechShop Los Angeles a reality.

Here's a sampling of choice tweets from the evening:

Needless to say, we are thrilled about the impending presence of TechShop LA, as it will lead to unprecedented opportunities for collaboration and plenty of DIY goodness for the Maker City LA community.

For more information on investing and/or joining the campaign to bring TechShop to Los Angeles, go tohttp://invest.techshop.ws/los-angeles.